Legacy

A duel branding project for a fantastic charity fundraising organisation.

Legacy Link and Legacy Voice are sister companies that provide legacy fundraising services for charities.

Whilst both companies operate individually, offering different services to different demographics, we wanted to show that legacy fundraising is at the core of each company and that they are fundamentally connected.

The solution was to create an interlocking icon which, with a simple change of colour and rotation, would become the distinct brand mark with an red stylised letter L representing Legacy Link and a green speech bubble icon representing Legacy Voice. A modern and hardworking typeface was selected and an exciting colour palette was developed for both brands.
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